Cape gooseberries

In addition to fruit and berries, we are expanding our vegetable range to become the third pillar of the Lubera Edibles young plant programme. This step is only logical: if our love for young plants literally goes through the stomach, then vegetables are naturally part of that. In addition, interest in growing your own high-quality vegetables in the garden or on the balcony is growing steadily – and this is exactly where our breeding work comes in.

In our new series of articles, we will be introducing you to the diversity of our vegetable seedling assortments. We are kicking off with OpenSky® fruit vegetables – a selection of particularly robust varieties that are just as impressive in home gardens as they are in professional sales. A glance at the sales figures at lubera.com shows that almost every second vegetable plant sold belongs to the fruit vegetable group – no wonder, as it includes popular vegetables such as...

Do you only know us as specialists in softfruit young  plants? Then we have a surprise for you. Because Lubera Edibles stands – as the name suggests – for everything that is delicious to eat. And that no longer includes just fruit and berries. With our innovative assortment of vegetable young plants, we are taking the next logical step – surprising, diverse and perfectly tailored to the home garden.

Lubera.com, the online store of our sister company, has been selling premium vegetable plants for several years. These are grown in 1.3-litre square pots, packaged with care and then reliably shipped to customers. The price for most plants is currently around EUR 5.50, with a price increase of 10% planned for 2025. But how big is this market? What are Lubera's experiences in general? We are not initially discussing which companies could produce these young plants and where they are sold, we...

As in so many industries and areas of everyday life, the trend is moving towards more online-based advertising and paperless communication. However, at the moment, we do not want to do without print media entirely. Last autumn, for example, we were already able to present our current young plant catalogue for 2020. Many of you have already received the printed version and at the same time our young plant catalogue is also available at luberaedibles.com in the download area.

Tomatoes and aubergine young plants from Lubera Edibles®. We can already see the incredulous amazement in the eyes of many of our customers. And that's why we start early enough to explain what we do at Lubera Edibles vegetable-wise. Because one thing is certain: plant producers as well as young plant producers will have to position themselves more broadly and pragmatically in the future in order to resist the distortions of the market.