Currants
For those who come too early...new data on berry demand AFTER spring
Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...
Read moreThe demand for berry plants
Actually, no one really knows the exact demand for berry plants. The market is too small for a statistically analysable survey to be worthwhile. By interpreting the sales figures of our online sister company Lubera.com for this small study, we can gain important insights into the natural demand for berry plants.
Read moreReal-time plant breeding – a breeding tour in April
Plant breeding in April 2022: at Lubera’s field for plant breeding trials in Buchs, Switzerland in early April. You will look in vain for laboratories and white coats. Practical plant breeding takes place first of all in the field, then in the greenhouse; thirdly via researching and evaluating on the computer and only then perhaps in the laboratory. On a Sunday afternoon (when else?), I set off on a tour of our Lubera breeding field in Buchs. What do I notice? What is the latest news? What...
Read moreWhy black is the new colour of fruit! All about Cassissima®
If you take a closer look at the fruit counters of the supermarkets nowadays, you will find blueberries and strawberries all year round, even red currants are now offered throughout most of the year. However, blackcurrants are hardly ever found, if at all, and there is no trace of jostaberries. The latest generations of these black fruits have the opportunity to end their current Cinderella existence and become more than just a niche within a niche...
Read moreLeftover plants from the production – what do I do with them?
In particular in these special days, when the trade and sale of plants in Germany and Europe is subject to considerable restrictions, some plant producers will probably be worried whether their already produced and ready-for-sale plant stocks can be delivered completely and if so, at what time this will happen. However, apart from the current crisis, it can always happen that plant stocks cannot be completely cleared. As gardeners, we are still very dependent on the weather, despite an...
Read moreThe exclusive Lubera Edibles assortment poster – all 'edible' young plants at a glance
As in so many industries and areas of everyday life, the trend is moving towards more online-based advertising and paperless communication. However, at the moment, we do not want to do without print media entirely. Last autumn, for example, we were already able to present our current young plant catalogue for 2020. Many of you have already received the printed version and at the same time our young plant catalogue is also available at luberaedibles.com in the download area.
Read moreShrub Berries – 2020 Novelties
We are pleased to once again be able to offer you many exciting novelties in the area of our shrub berry young plants for the upcoming 2020 spring season. A lot has happened especially with the Ribes, i.e. the gooseberry and currant young plants. Here we have been able to considerably expand our assortment with varieties from the innovative Lubera breeding programme. On the one hand, our sister company is one of the few companies in the world still engaged in the breeding of gooseberries and on...
Read more5 reasons for breeding fruit and berry plants for home gardens
With Lubera® and Lubera® Edibles we are asked again and again, why we would have our own elaborate breeding programmes when there are so many fruit and berry breeding programmes worldwide from which one could use. Our short answer is this: because worldwide there are no fruit and berry breeding programmes that are especially geared towards the home garden. Almost the entire breeding efforts of universities, research stations and increasingly also of private breeders are aimed at...
Read moreThe availability list of Lubera Edibles – more up to date, more complete and clearer
With the founding of our young plant distribution company Lubera Edibles GmbH, we have not only aligned our marketing concept and our online presence with that of our sister company Lubera, we have also taken over key elements from the former distribution company. One of these key elements was, is and remains the availability list. Previously only updated from time to time and delivered upon customer request, the newly revised availability list with a similar layout is now always accessible on...
Read moreOur assortment of 'edible' young plants
As the new company name, Lubera Edibles®, already suggests, we are expanding our range of young plants from classic soft fruits, such as raspberries, blackberries or blueberries, to anything that can be consumed in any way. This includes edible fruits like kiwis, apples and pears. Or edible roots such as horseradish, Jerusalem artichoke or potato. But also edible leaves, petioles, flowers such as sea kale, tea or rhubarb. We would like to introduce our most important groups of crops in the...
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