Currants
Cassissima® blackcurrants as plant of the year 2026
Lubera and Lubera Edibles are making 2026 the year of blackcurrants, more precisely the year of our Cassissima® new varieties. For this purpose, the Cassissima® varieties from Lubera® will be specially promoted and highlighted in the consumer market and also BtoB (Taspo, Gabot) in 2026. What are the main reasons for this step, for the promotion of such Cinderella fruits? And is there even a market for them? How important are blackcurrants in the berry plant market and what are the...
Read moreHow do I put together my berry assortment?
Hopefully they are on holiday. Or even better, enjoy the fact that everyone else is on holiday. But once again, every plant producer is wondering which berry plants, varieties and assortments to choose for next spring. Because soon the young plants will have to be ordered. At Lubera Edibles, too, young plant production is controlled according to the order history and incoming orders. Later in winter or spring, you then have to take what is still available.
Read moreCassissima® – blackcurrants as snack fruit
We are planning to make 2026 the Year of the Cassis and will start to heavily promote the new blackcurrants from our breeding programme in mid-2025. Why do we believe that the unassuming blackcurrants are suitable for this? What are the characteristics that have recently made them a real sweet treat – provided, of course, that the new Lubera varieties are grown?
Read moreWhy you shouldn't be fooled by the colour of the fruit? - The cassis evaluation 2024
This week (calendar week 26) it was that time again, when the blackcurrants – also known as 'cassis' in some regions – were ripe and ready to be evaluated. In addition to raspberries and rhubarb, blackcurrants have been among the crops that have to be assessed every year for several years now. Some readers will be wondering why this is the case. The answer is easy to find. Blackcurrants have much more to offer than the small, sour and tart fruits from grandma's garden...
Read moreFor those who come too early...new data on berry demand AFTER spring
Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...
Read moreThe demand for berry plants
Actually, no one really knows the exact demand for berry plants. The market is too small for a statistically analysable survey to be worthwhile. By interpreting the sales figures of our online sister company Lubera.com for this small study, we can gain important insights into the natural demand for berry plants.
Read moreReal-time plant breeding – a breeding tour in April
Plant breeding in April 2022: at Lubera’s field for plant breeding trials in Buchs, Switzerland in early April. You will look in vain for laboratories and white coats. Practical plant breeding takes place first of all in the field, then in the greenhouse; thirdly via researching and evaluating on the computer and only then perhaps in the laboratory. On a Sunday afternoon (when else?), I set off on a tour of our Lubera breeding field in Buchs. What do I notice? What is the latest news? What...
Read moreWhy black is the new colour of fruit! All about Cassissima®
If you take a closer look at the fruit counters of the supermarkets nowadays, you will find blueberries and strawberries all year round, even red currants are now offered throughout most of the year. However, blackcurrants are hardly ever found, if at all, and there is no trace of jostaberries. The latest generations of these black fruits have the opportunity to end their current Cinderella existence and become more than just a niche within a niche...
Read moreLeftover plants from the production – what do I do with them?
In particular in these special days, when the trade and sale of plants in Germany and Europe is subject to considerable restrictions, some plant producers will probably be worried whether their already produced and ready-for-sale plant stocks can be delivered completely and if so, at what time this will happen. However, apart from the current crisis, it can always happen that plant stocks cannot be completely cleared. As gardeners, we are still very dependent on the weather, despite an...
Read moreThe exclusive Lubera Edibles assortment poster – all 'edible' young plants at a glance
As in so many industries and areas of everyday life, the trend is moving towards more online-based advertising and paperless communication. However, at the moment, we do not want to do without print media entirely. Last autumn, for example, we were already able to present our current young plant catalogue for 2020. Many of you have already received the printed version and at the same time our young plant catalogue is also available at luberaedibles.com in the download area.
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