Aubergines (eggplants)
The new market for premium vegetable plants
Lubera.com, the online store of our sister company, has been selling premium vegetable plants for several years. These are grown in 1.3-litre square pots, packaged with care and then reliably shipped to customers. The price for most plants is currently around EUR 5.50, with a price increase of 10% planned for 2025. But how big is this market? What are Lubera's experiences in general? We are not initially discussing which companies could produce these young plants and where they are sold, we...
Read moreTomato and aubergine breeding at Lubera Edibles
Tomatoes and aubergine young plants from Lubera Edibles®. We can already see the incredulous amazement in the eyes of many of our customers. And that's why we start early enough to explain what we do at Lubera Edibles vegetable-wise. Because one thing is certain: plant producers as well as young plant producers will have to position themselves more broadly and pragmatically in the future in order to resist the distortions of the market.
Read moreWhy do we breed new varieties?
What, another new variety? We often hear such and similar remarks. And they are not completely unfounded. We are currently propagating no less than 70 varieties of raspberry. However, the (too) large number is rather due to the fact that we do not succeed in simply abandoning old varieties, as there is still a stable demand for them. This observation also suggests that we should take a closer look at the subject of “new varieties”.
Read moreOur assortment of 'edible' young plants
As the new company name, Lubera Edibles®, already suggests, we are expanding our range of young plants from classic soft fruits, such as raspberries, blackberries or blueberries, to anything that can be consumed in any way. This includes edible fruits like kiwis, apples and pears. Or edible roots such as horseradish, Jerusalem artichoke or potato. But also edible leaves, petioles, flowers such as sea kale, tea or rhubarb. We would like to introduce our most important groups of crops in the...
Read moreThe assortment of vegetable young plants
In this video Markus Kobelt MD of 'Lubera' and Frederik (Product Development), discuss all about the vegetable young plants available in the Lubera Edibles range. These include: rhubarb, artichoke, horseradish, sweet potato and jerusalem artichoke.
'Lubera Edibles' is the young plant division of Lubera, it provides a large selection of delicious fruit varieties to growers. The companies of Robert Mayer and Lubera have joined forces to produce these young plants through the breeding of new edible...
Read moreBreeding and selection of vegetables
In this video Markus Kobelt MD of 'Lubera' who together with Rupert Mayer MD of 'Mayer', is the founder of the young plant producers of the brand new 'Lubera Edibles', explains all about vegetable breeding, using potatoes as an example.
'Lubera Edibles' is the young plant division of Lubera, it provides a large selection of delicious fruit varieties to growers. The companies of Robert Mayer and Lubera have joined forces to produce these young plants through the breeding of new edible varieties at...
Read moreSelection work on the example of eggplant.
Markus Kobelt MD of 'Lubera' and Rupert Mayer MD of 'Mayer', together make up the young plant producers, the brand new 'Lubera Edibles'. Markus explains in this video how he selects the best eggplants for the 'Lubera Edibles' range.
'Lubera Edibles' is the young plant division of Lubera, it provides a large selection of delicious fruit varieties to growers. The companies of Robert Mayer and Lubera have joined forces to produce these young plants through the breeding of new edible varieties at...
Read moreVegetable Novelties 2019
As the new name 'Lubera Edibles' already suggests, we look beyond the borders of fruit and berry plants and also aim at other innovative ranges in the field of edible plants. The focus is on vegetable young plants in particular. With the vegetable young plants, we started by propagating rhubarb, so it is not surprising that our range is the broadest in this category. But it should not stay that way. In this article I report about the current assortment and give hints where Lubera Edibles is...
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