Horseradish
The new market for premium vegetable plants
Lubera.com, the online store of our sister company, has been selling premium vegetable plants for several years. These are grown in 1.3-litre square pots, packaged with care and then reliably shipped to customers. The price for most plants is currently around EUR 5.50, with a price increase of 10% planned for 2025. But how big is this market? What are Lubera's experiences in general? We are not initially discussing which companies could produce these young plants and where they are sold, we...
Read moreHorseradish young plants – the well-known medicinal and seasoning plant is also available from us
Who doesn't know horseradish? Maybe not as much as a plant, but as a root from the weekly market or the supermarket, or already processed as a white seasoning paste in a jar. (Almost) everyone knows the pungent and slightly earthy taste of this old vegetable. Or is it rather a spice? Before the widespread availability of pepper, horseradish – along with mustard – was the only hot condiment. And growing horseradish at home in your own garden is anything but difficult; moreover...
Read moreEverVeg® – the advantages for hobby gardeners, for retailers and for producing vegetable plants
We use the term 'EverVeg®' to describe a wide range of different vegetable plants, all of which share the same characteristics: edible parts of the plant, perenniality and the ease of growing them in home gardens. Here we present this group of vegetables as a whole; we show the importance of Ever Veg® in the overall assortment and present the consumer trends that favour EverVeg®.
Read moreThe exclusive Lubera Edibles assortment poster – all 'edible' young plants at a glance
As in so many industries and areas of everyday life, the trend is moving towards more online-based advertising and paperless communication. However, at the moment, we do not want to do without print media entirely. Last autumn, for example, we were already able to present our current young plant catalogue for 2020. Many of you have already received the printed version and at the same time our young plant catalogue is also available at luberaedibles.com in the download area.
Read moreTomato and aubergine breeding at Lubera Edibles
Tomatoes and aubergine young plants from Lubera Edibles®. We can already see the incredulous amazement in the eyes of many of our customers. And that's why we start early enough to explain what we do at Lubera Edibles vegetable-wise. Because one thing is certain: plant producers as well as young plant producers will have to position themselves more broadly and pragmatically in the future in order to resist the distortions of the market.
Read moreThe availability list of Lubera Edibles – more up to date, more complete and clearer
With the founding of our young plant distribution company Lubera Edibles GmbH, we have not only aligned our marketing concept and our online presence with that of our sister company Lubera, we have also taken over key elements from the former distribution company. One of these key elements was, is and remains the availability list. Previously only updated from time to time and delivered upon customer request, the newly revised availability list with a similar layout is now always accessible on...
Read moreOur assortment of 'edible' young plants
As the new company name, Lubera Edibles®, already suggests, we are expanding our range of young plants from classic soft fruits, such as raspberries, blackberries or blueberries, to anything that can be consumed in any way. This includes edible fruits like kiwis, apples and pears. Or edible roots such as horseradish, Jerusalem artichoke or potato. But also edible leaves, petioles, flowers such as sea kale, tea or rhubarb. We would like to introduce our most important groups of crops in the...
Read moreThe assortment of vegetable young plants
In this video Markus Kobelt MD of 'Lubera' and Frederik (Product Development), discuss all about the vegetable young plants available in the Lubera Edibles range. These include: rhubarb, artichoke, horseradish, sweet potato and jerusalem artichoke.
'Lubera Edibles' is the young plant division of Lubera, it provides a large selection of delicious fruit varieties to growers. The companies of Robert Mayer and Lubera have joined forces to produce these young plants through the breeding of new edible...
Read moreHorseradish, our first vegetable-young plant
'Lubera Edibles' not only produce young fruit plants, but also young vegetable plants. The first vegetable variety in the range is their horseradish.
Markus Kobelt MD of 'Lubera' and together with Rupert Mayer MD of 'Mayer', the founder of 'Lubera Edibles', explains about the horseradish young plant in the 'Lubera Edibles' range.
'Lubera Edibles' is the young plant division of Lubera, it provides a large selection of delicious fruit varieties to growers. The companies of Robert Mayer and Lubera...
Read moreBreeding and selection of vegetables
In this video Markus Kobelt MD of 'Lubera' who together with Rupert Mayer MD of 'Mayer', is the founder of the young plant producers of the brand new 'Lubera Edibles', explains all about vegetable breeding, using potatoes as an example.
'Lubera Edibles' is the young plant division of Lubera, it provides a large selection of delicious fruit varieties to growers. The companies of Robert Mayer and Lubera have joined forces to produce these young plants through the breeding of new edible varieties at...
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