Pointilla Dotberries (umbellate oleaster)

Hopefully they are on holiday. Or even better, enjoy the fact that everyone else is on holiday. But once again, every plant producer is wondering which berry plants, varieties and assortments to choose for next spring. Because soon the young plants will have to be ordered. At Lubera Edibles, too, young plant production is controlled according to the order history and incoming orders. Later in winter or spring, you then have to take what is still available.

Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...

Unknown or little-known, hardly noticed fruit species are also worked on in the Lubera breeding programme. But why do we care about the obscure, little demanded, often not directly edible berry and fruit species, when we could possibly invest more in raspberry breeding? In this article, Markus Kobelt shows the importance of wild fruit species in the Lubera breeding programme and also describes in concrete terms the objectives for which research is carried out on the various wild fruit species.