Wasabi

Lubera.com, the online store of our sister company, has been selling premium vegetable plants for several years. These are grown in 1.3-litre square pots, packaged with care and then reliably shipped to customers. The price for most plants is currently around EUR 5.50, with a price increase of 10% planned for 2025. But how big is this market? What are Lubera's experiences in general? We are not initially discussing which companies could produce these young plants and where they are sold, we...

The true wasabi plant (Eutrema japonica), also called Japanese horseradish, is a rare vegetable or spice plant that originated in Japan but is now cultivated worldwide. Everyone who regularly enjoys sushi is familiar with this green, spicy paste that brings tears to the eyes and is often touted as wasabi paste in Europe. But now the frightening truth: if at all, such pastes only include wasabi in the lower single-digit percentage range. The main ingredient is predominantly ordinary horseradish...

We use the term 'EverVeg®' to describe a wide range of different vegetable plants, all of which share the same characteristics: edible parts of the plant, perenniality and the ease of growing them in home gardens. Here we present this group of vegetables as a whole; we show the importance of Ever Veg® in the overall assortment and present the consumer trends that favour EverVeg®.