Young plants
Plants and demographic change – edible plants as a connecting link to the younger generation
In the plant industry, we like to lean back comfortably and contentedly when we hear about demographic change. After all, it can't harm us...Older people are increasingly or at least steadily buying plants...but is this prejudice really true?
Read moreSell more and, above all, sell smarter in the face of buying reluctance and price sensitivity
In view of the darkening economy, consumers are becoming more price-sensitive. They tend to think twice about whether they really need something or can do without it. This trend is also reflected in the garden and is likely to intensify. Derived from this, however, there are also opportunities that plant producers, together with their customers, can make targeted use of.
As always, we at Lubera Edibles try to profit from the trends visible at Lubera.com; we want to learn from them. The sales at...
Read moreThe state of the soft fruit plant market
As a seller you are always in a rather uncomfortable situation. Anything you say can be used against you at any time...and it certainly will be used. By the way, this also applies to sellers of (young) plants...
How is this meant? The spoken and unspoken counter-arguments we always have ready when approached by a salesman: "He's only saying that to sell more..." In any case, with a salesperson one will always relate the truthfulness of his or her remarks to the communicative purpose...
Read moreWasabi young plants – Japanese horseradish
The true wasabi plant (Eutrema japonica), also called Japanese horseradish, is a rare vegetable or spice plant that originated in Japan but is now cultivated worldwide. Everyone who regularly enjoys sushi is familiar with this green, spicy paste that brings tears to the eyes and is often touted as wasabi paste in Europe. But now the frightening truth: if at all, such pastes only include wasabi in the lower single-digit percentage range. The main ingredient is predominantly ordinary horseradish...
Read moreHorseradish young plants – the well-known medicinal and seasoning plant is also available from us
Who doesn't know horseradish? Maybe not as much as a plant, but as a root from the weekly market or the supermarket, or already processed as a white seasoning paste in a jar. (Almost) everyone knows the pungent and slightly earthy taste of this old vegetable. Or is it rather a spice? Before the widespread availability of pepper, horseradish – along with mustard – was the only hot condiment. And growing horseradish at home in your own garden is anything but difficult; moreover...
Read moreThe standard berry and its alternatives
The 2 to 3 litre pot, tall and usually square, has become the standard in berry plant production. If you wander through the garden centres in the spring and analyse the offers with a gardener's eye, all you see is always the same: almost the same pot, with a slightly different but always large label, nota bene with as little information as possible. It is a well-known fact that customers cannot read. At least that's what our advertising consultants seem to think. Garden centres are no better. I...
Read moreHow successful are outdoor tomatoes on the market? – Sales test 2022
For some years now, when breeding new tomato varieties, we have concentrated on outdoor tomatoes that are largely resistant to blight and Alternaria. In discussions, we have heard time and again that the resistance argument is not important regarding tomatoes, that customers would focus on taste, on compact growth types or on diversity (colours, shapes, stripes). Sometimes even the suspicion was expressed that the building of tomato roofs, tomato houses and the like was just part of growing...
Read moreStrawberry young plants in many extraordinary varieties - exclusively at Lubera Edibles®
Strawberry young plants - this WAS a gaping hole in our berry young plant range. Historically, strawberry plants have mostly been produced by specialist growers (usually from commercial farming). But our aim is to enable many more growers to produce their own strawberry plants to complement their edibles (vegetables, fruit, other berries) by providing the right quality of young plants. And at the same time, of course, we would like to offer varieties that meet the special needs of home garden...
Read moreCitrus plant production with Switrus® and Citrobella® young plants
The incredible diversity of the different Citrus species and the sheer endless number of varieties are simply impressive. From the original Citrus species C. aurantifolia (limes), C. maxima (grapefruit), C. medica (citron), C. reticulata (mandarin orange), the species and varieties known today have developed over several generations of mankind. Most people who hear the name 'citrus' may first think of the lemons and oranges that we know mainly from the winter months.
From now on, we want to make...
Read moreLubera® Citrobella® - the simple citrus assortment for container cultivation – robust, but not hardy
In addition to the hardy lemons, we have also decided to include non-hardy but nevertheless cold-tolerant lemon varieties or species in the range. These lemons are cultivated in the home garden as classic container plants and require a cool but frost-free and bright location for overwintering, as they are also evergreen plants. As already described at the beginning, these varieties/species also have a certain tolerance to slightly negative temperatures. For the hobby gardener, this means that...
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