If we offer and promote EverVeg® as a new holistic vegetable assortment, then the question arises as to why we need it, for what purpose and for whom exactly we produce or sell it. In short: is there a market for this product range? Or can we create the market? And do we want to create the market at all? After all, one could argue that it doesn't make much business sense to cannibalise a market (where you can sell plants every year) with a group of plants that are only sold every five years.
You have the option of playing the podcast as audio or video.
Audio: EverVeg® - why, for what purpose and for whom?
Video: EverVeg® - why, for what purpose and for whom?
Podcast content:
- EverVeg® - aren't they all 'old crops'?
- The EverVeg® varieties have disappeared as a dominant vegetable group. Why is there this revival now?
- Why sell vegetables that can be grown for a long time? Is this a cannibalisation of the market?
- Why should a garden centre or DYI chain store sell EverVeg® plants and why should a horticultural company produce these vegetable plants?
- How can EverVeg® plants be sold?
- Don’t the EverVeg® varieties also need to be bred?
Read also our blog articles about EverVeg®
- EverVeg® – the advantages for hobby gardeners, for retailers and for producing vegetable plants
- Allium young plants – onion plants as EverVeges®
- Production of Allium plants for trade and retail
- Tree kale – the hardy and perennial cabbage plant
- Tree kale young plants – the assortment and production
- Root power – a look into the future of rhubarb
- Advantages of Micro-Propagated Rhubarb
