Raspberries
The new market for premium vegetable plants
Lubera.com, the online store of our sister company, has been selling premium vegetable plants for several years. These are grown in 1.3-litre square pots, packaged with care and then reliably shipped to customers. The price for most plants is currently around EUR 5.50, with a price increase of 10% planned for 2025. But how big is this market? What are Lubera's experiences in general? We are not initially discussing which companies could produce these young plants and where they are sold, we...
Read moreHow do I put together my berry assortment?
Hopefully they are on holiday. Or even better, enjoy the fact that everyone else is on holiday. But once again, every plant producer is wondering which berry plants, varieties and assortments to choose for next spring. Because soon the young plants will have to be ordered. At Lubera Edibles, too, young plant production is controlled according to the order history and incoming orders. Later in winter or spring, you then have to take what is still available.
Read moreBreeding progress in one picture
What are the benefits of new varieties? What is the difference between the new varieties? Is it worth cultivating new raspberry varieties? These are the questions we often hear. But instead of talking until we are blue in the face, we'll simply show you a picture:
Picture: ‘Heritage’ (1969) vs. ‘Grand Heritage’ (2024)
Read moreBreeding progress – for what?
Why and for what does progress in breeding need to be made in plants for the home garden, especially in edible plants? Is there any advancement at all – or is it just less or more reproduction of the old, old wine being sold in new bottles? And if there are improvements, what are they focussed on and how can we sell them? These are the questions I would like to answer in this article, using raspberries as an example.
Read moreFor those who come too early...new data on berry demand AFTER spring
Traditionally, soft fruit plants are delivered to sales outlets and sold off in early spring. Depending on the season, there may or may not be additional deliveries. Using Google data, we show that the demand for certain types of fruit (or the corresponding terms) is sometimes continuous throughout the year or that there is a second peak after spring when the fruit in question is ripe. But can this effect also be demonstrated in specific plant sales? Are we perhaps systematically selling many...
Read moreRaspberries 2023 – the ranking of varieties, growth types, fruit colours and plant sizes
In the stationary market, the sales figures for the most important soft fruit variety, raspberries, are largely supply-driven: ultimately, what is sold is what buyers purchase and then what is offered at the points of sale. With the online range of our sister company Lubera.com, the situation is largely reversed: we sell what is in demand.
From mid-February until Christmas, a wide range of 36 raspberry varieties is continuously available. According to the sales figures at Lubera.com, we can...
Read moreThe demand for berry plants
Actually, no one really knows the exact demand for berry plants. The market is too small for a statistically analysable survey to be worthwhile. By interpreting the sales figures of our online sister company Lubera.com for this small study, we can gain important insights into the natural demand for berry plants.
Read moreRaspberry breeding at Lubera – the reinvention of the raspberry for the garden
Raspberry breeding has been one of the largest breeding programmes at Lubera for over 20 years. Ultimately, only apple breeding is even older, which basically began when the company was founded in 1993. The first goal of raspberry breeding was simple and overdue: it was to replace the dominant Autumn Bliss raspberry with better varieties. To do this, we crossed Autumn Bliss with Tulameen together with Reto Neuweiler from the Wädenswil Research Station – this then resulted in the Autumn...
Read moreChef® raspberries – aromatic raspberries from your own garden
With the Chef® raspberries we can offer you two exceptional raspberry varieties, which are not yet available in this quality in the home garden sector. With these varieties, the Lubera® breeding team has finally succeeded in doing away with the old wives' tale that large raspberry fruits do not taste good. The ideally complementary raspberry varieties 'Summer Chef®' and 'Autumn Chef®' offer an extraordinary taste experience that is second to none.
Read moreSchlaraffia® raspberries – raspberries that work for the gardener
Schlaraffia® raspberries are simple autumn raspberries that offer a large harvest. Schlaraffia® is synonymous with the land where milk and honey flow and these raspberries grow directly into the mouth of the connoisseur. With the Schlaraffia® raspberry varieties, the gardener no longer works for his/her plants, no, the raspberries do (almost) all of the work themselves – the perfect varieties for the lazy but intelligent gardener...
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