Rubus hybrids

Why and for what does progress in breeding need to be made in plants for the home garden, especially in edible plants? Is there any advancement at all – or is it just less or more reproduction of the old, old wine being sold in new bottles? And if there are improvements, what are they focussed on and how can we sell them? These are the questions I would like to answer in this article, using raspberries as an example.

Raspberry breeding has been one of the largest breeding programmes at Lubera for over 20 years. Ultimately, only apple breeding is even older, which basically began when the company was founded in 1993. The first goal of raspberry breeding was simple and overdue: it was to replace the dominant Autumn Bliss raspberry with better varieties. To do this, we crossed Autumn Bliss with Tulameen together with Reto Neuweiler from the Wädenswil Research Station – this then resulted in the Autumn...

Basically, it almost sounds like a pious Christmas wish from a plant lover: to have a perennial and hardy plant that can be cultivated sustainably both in the garden and in pots, and whose leaves contain an ingredient that gives the leaves an incredible sweetening power. We can fulfil this wish with the Sweetleaf® raspberry – a perennial and hardy, Stevia-like plant that is ideal for a temperate, winter cold climate.

In particular in these special days, when the trade and sale of plants in Germany and Europe is subject to considerable restrictions, some plant producers will probably be worried whether their already produced and ready-for-sale plant stocks can be delivered completely and if so, at what time this will happen. However, apart from the current crisis, it can always happen that plant stocks cannot be completely cleared. As gardeners, we are still very dependent on the weather, despite an...

As in so many industries and areas of everyday life, the trend is moving towards more online-based advertising and paperless communication. However, at the moment, we do not want to do without print media entirely. Last autumn, for example, we were already able to present our current young plant catalogue for 2020. Many of you have already received the printed version and at the same time our young plant catalogue is also available at luberaedibles.com in the download area.

A few months ago, by analysing the strawberry sales figures of our sister company Lubera, we tried to give some indications of a standard distribution of strawberry types (white flowering, red flowering, June bearing and everbearing, etc.). We are testing the same again with raspberries and blackberries in order to give you an overview of the demand. The corresponding figures can then serve as a reference point for your own assortment planning, as they are based on real sales figures. Of course...

Blackberry varieties are among the most important young plant crops. With our growing assortment, which meanwhile includes more than 20 different varieties, it is easy to lose track of them. This article is intended to introduce you to our wide range of blackberry varieties and to structure them for a better overview.

With the founding of our young plant distribution company Lubera Edibles GmbH, we have not only aligned our marketing concept and our online presence with that of our sister company Lubera, we have also taken over key elements from the former distribution company. One of these key elements was, is and remains the availability list. Previously only updated from time to time and delivered upon customer request, the newly revised availability list with a similar layout is now always accessible on...